LEGAL GOVERNANCE OF DIGITAL PLATFORMS
HOW TO BALANCE INNOVATION, USER RIGHTS AND COMPETITION IN THE DIGITAL ENVIRONMENT
DOI:
https://doi.org/10.56256/themis.v23i1.1083Keywords:
Plataformas Digitais, Governança Jurídica, Proteção de Dados, Regulação, Inovação TecnológicaAbstract
In recent years, digital platforms have become fundamental in sectors such as communication, commerce and entertainment, profoundly influencing behaviors, opinions and the global economy. Social networks, marketplaces and streaming services not only facilitate interactions and transactions, but also shape society, raising concerns about digital monopolies, data protection, misinformation and privacy. In this context, there is a need to investigate how legal governance can be structured to regulate these platforms in a balanced way, ensuring the protection of users' rights, promoting competition and encouraging technological innovation. This study aims to critically analyze the role of legal governance in the regulation of digital platforms, focusing on their social and economic implications. The methodology used includes a qualitative approach, with literature review, analysis of practical cases and comparative study of regulatory regimes, observing relevant legislation and court decisions. The results reveal that, although there are advances in regulation, such as the GDPR in the European Union and the LGPD in Brazil, there are still significant gaps, especially in terms of data protection, privacy and combating the concentration of power. It is concluded that a hybrid model of regulation, which combines self-regulation with state supervision, can offer an appropriate balance, promoting both innovation and the protection of fundamental rights. This model would allow the development of a competitive and safe environment, while ensuring efficiency in facing the challenges brought by digital platforms.Downloads
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Copyright (c) 2025 Flávio Maria Leite Pinheiro, Angela Maria Prada Cadavid

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